Search Engine Marketing (SEM)/Paid Search Manager


CloudOne is looking for a Search Engine Marketing (SEM) / Paid Search Manager who is comfortable under pressure and in fast-paced working conditions and thrives in an environment where performance is paramount. The ideal candidate will bring to the table a high level of campaign creation and management experience, as well as team building and training. You will manage and optimize paid media campaigns, including SEM/PPC, display/GDN, and remarketing, with the goals to increase conversions, optimize for target CPA goals, and efficiently increase leads for our key clients. You will also have opportunities to provide strategic insight on campaigns, as well as improve internal processes and structure.

What We’re Looking For in a co-worker:

  • Inspirational and passionate
  • Has a multidisciplinary skill set
  • Is curious, iterative, and collaborative
  • Balances factual information with intuition and creativity
  • Cares about winning as one team
  • Is looking to do things that haven’t been done before
  • Can tell stories with data
  • Builds strong internal and external relationships

Duties

  • Responsible for effectively managing various client accounts and budgeting requirements
  • Responsible for the planning and strategic development of campaigns and account structure
  • Work with other team members like to accomplish your goals
  • Provide daily, weekly, monthly and quarterly reports and communicating overall progress, initiatives, and other high-level topic matters that management should be aware of
  • Report and communicate results/ideas with clients and management
  • Develop strategies and oversee and execute initiatives to increase paid media traffic
  • Ownership of structure, tactical direction, optimization, budget pacing, and efficient lead production
  • Research and communicate competitive landscape of specific products in the paid media market using 3rd party tools such as SEMrush, Google Keyword Tool, and Google Trends
  • Run A/B test experiments on landing pages and text ads to produce the best conversion rates for clients
  • Stay up-to-date with new search trends and test flagship and/or beta products for strategic accounts

Skills

  • 3 - 5 years of paid media experience, including search marketing & social media marketing (SEM REQUIRED; Display and Remarketing are pluses)
  • Certifications: Google AdWords Fundamentals, Search Advertising & Display Advertising. Certifications are not required but must obtain while employed with CloudOne.
  • Verbal and written client-facing experience
  • Possess strong analytical skills and industry presence, as well as innate curiosity and aptitude
  • Familiar with enterprise management platforms for SEM and Display, such as Marin Tools
  • Experience marketing via mobile platforms
  • Advanced proficiency with Excel
  • Automotive experience is a big bonus
  • Bachelor's Degree in Marketing, Economics, Psychology, or similar field preferred (MBA is a plus)

Education and Qualifications

  • Bachelor's Degree in Marketing, Economics, Psychology, or similar field preferred (MBA is a plus)

Compensation

  • Top of Market Compensation
  • Paid Time Off
  • Awesome coworkers
  • Comprehensive Medical/Dental/Vision
  • Life Insurance and Disability Benefits
  • 401K + Company Match
  • Gym Membership Reimbursement